Resistance is Elegant

Peter Meintjes, PhD

Peter is the Principal of GenΩmics Consulting and since 2009 has been assisting genomics and diagnostic businesses from startup through the "Valley of Death" to profitability. He is passionate about the multitude of transformative opportunities in healthcare created by advances in biochemistry, therapeutics, software and informatics when combined with elegant business models.

Business Focus: Leadership, Mission, Vision, Values, Commercial Strategy, Startups and Scaling, Global Sales, Marketing and Product Strategy

Scientific Focus: Genomics, Diagnostics, Biomarkers (specific experience in transplant, CKD, immunology & immuno-oncology), Companion Diagnostics, Microbiology & Infectious Diseases, Therapeutics

"Disruptive Innovation is more than a cool new product or technology, and generating revenue only follows when the commercial operations are built and streamlined. Set a clear vision with ambitious goals, foster transparent decision making and feel the transformation of revenue-backed success".

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